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Family Is Our Foundation

Larson Financial Services, Inc. was named after our Founder's maternal Grandfather, CA Larson.  His grandfather served as a sound role model for our Founder, Douglas C. Black, CFP®, while his own father was serving our country during World War II.

Larson Financial Services, Inc., opened its doors to clients in May of 1999. Doug started the firm with four employees, and Steve joined his father in August of 2000. For over twenty years, Doug and Steve grew Larson Financial Services, Inc. to over 300 households before Doug's retirement in 2021.

In 2024, Matt J Black, CFP®, AAMS® joined his father Steve to become the third generation of the family to serve at our firm. Today, Steve and Matt serve over 350 households, with a focus on financial planning for those who are in or near retirement. 

When it comes to choosing who you want to trust manage your wealth and plan for your future, we know that you have thousands of options available. Rather than choosing to be just like the rest, we focus on a customized approach to ensure that each family we work with is having their specific needs met. Hit the button below to see why we're different!